Discovery
Call(s) with the potential client and/or a questionnaire. Define the business problems and goals. Proposal & contract signed.
[SERVICE]
Branding & Visual Identity Design
The result of the branding process is a comprehensive brand guideline that can be used to design a marketing website and other design assets like brand illustrations that reflect the new brand.
![[object Object]](/images/services-branding.svg)
What we get you covered in Branding & Visual Identity Design:
We help you translate a simple idea into an exotic Digital design transformation vision.
- Brand Equity Audit
- Audience Analysis
- Competitive Review
- Strategic Direction
- Visual Positioning
- Visual Identity System
- Icon & Illustration Guides
- Brand Application
Communication Strategy
A communications strategy is a plan for communicating with your target audience. It includes who you are talking to, why you are talking to them, how and when you will talk to them, what form of communication the content should take and what channels you should use to share it.
- Verbal Identity
- Tagline Exploration
- Communication Style Guide
- Research Positioning
- Brand Architecture Identity
- Brand Management Logo & Visual Identity
- Elements Co-branding Brand Extension
- Brand Standards Customer
- Experience Messaging
- Naming Portfolio Strategy
- Brand Voice
A communications strategy is a plan for communicating with your target audience. It includes who you are talking to, why you are talking to them, how and when you will talk to them, what form of communication the content should take and what channels you should use to share it.
- Verbal Identity
- Tagline Exploration
- Communication Style Guide
- Research Positioning
- Brand Architecture Identity
- Brand Management Logo & Visual Identity
- Elements Co-branding Brand Extension
- Brand Standards Customer
- Experience Messaging
- Naming Portfolio Strategy
- Brand Voice
How we do it
Research & Brand Strategy
Research the industry, competitors, history. Define the new brand strategy, outlining positioning, messaging and brand voice.
Sketching & Conceptualising
Let the creative juices flow! Here the brand’s identity is created including the logo, font system and colour palettes.
Revisions
Rinse and repeat until a shortlist of concepts have been selected.
Presentation
Present the shortlisted work to the client. Revise as required.
Delivery & Support
Deliver files, style guide and provide support for building their brand.
Discovery
Call(s) with the potential client and/or a questionnaire. Define the business problems and goals. Proposal & contract signed.
Research & Brand Strategy
Research the industry, competitors, history. Define the new brand strategy, outlining positioning, messaging and brand voice.
Sketching & Conceptualising
Let the creative juices flow! Here the brand’s identity is created including the logo, font system and colour palettes.
Revisions
Rinse and repeat until a shortlist of concepts have been selected.
Presentation
Present the shortlisted work to the client. Revise as required.
Delivery & Support
Deliver files, style guide and provide support for building their brand.
[CASES]
Featured cases
We believe in work that is not just made to function, but made to create real impact in brand perception, experience, and measurable results.
Qeepem
To transform consumers lives by providing value added services based on their spending patterns. Simplifying lives by creating an ecosystem of receipts (paper or electronic). A platform where receipts can be AI inducted with ease and used by consumers for all purposes such as personalized spending patterns; taxation; budgeting; extensification to name a few. Qeepem saves time, money and the environment.
LogosTypographyColor SystemsCreative DirectionMotion Design
Qeepem
To transform consumers lives by providing value added services based on their spending patterns. Simplifying lives by creating an ecosystem of receipts (paper or electronic). A platform where receipts can be AI inducted with ease and used by consumers for all purposes such as personalized spending patterns; taxation; budgeting; extensification to name a few. Qeepem saves time, money and the environment.
LogosTypographyColor SystemsCreative DirectionMotion Design
Things people usually ask
A few things people usually want to know before working together.
A short call to understand the problem, goals, and constraints. If there’s a fit, we define scope and move forward clearly. Who do you usually work with?
Teams who care about building things right, founders, product teams, and organizations working on meaningful digital products.
Teams who care about building things right, founders, product teams, and organizations working on meaningful digital products.
Calm, focused, and collaborative. We ask the right questions early to avoid noise later.
Involved enough to make good decisions. We guide the process, but collaboration is essential.
Yes. We’re comfortable working with complexity and turning it into clarity.
It depends on scope, but we move with intention, not rush. Timelines are always clear upfront.
We don’t chase trends or over-design. We focus on clarity, usefulness, and trust.
We start by understanding the problem deeply before designing anything. Clarity comes first.
Our approach is structured, but flexible. We adapt to the problem, not the other way around.
Feedback is part of the process. We iterate thoughtfully, not endlessly.
Projects are scoped clearly upfront. No surprises, no hidden costs.
Yes. We often collaborate with in-house teams and build on existing systems.
Yes, when it makes sense. We stay involved where continuity adds value.
Tools are helpful. Judgment is irreplaceable. We use tools where they help, not where they replace thinking.
When the product feels clear, natural, and trusted by the people using it.
Let's create something remarkable
Whether you're launching a new product, refining an existing one, or building a brand from scratch—we're here to help.
Project Inquiries
✓ Free consultation · ✓ No obligation
Or email us directly
hello@esorastudio.com